CHAPTER |
6 |
Stakeholder Management Practices
6.1 Introduction
This chapter provides the summary of stakeholder management practices identified in the practice case studies. We report the project stakeholder management practices of the Branding Slagelse Strategy project, the Planning the West Link project, and the Establishing WU New Campus project. We describe, analyze, and compare the stakeholder management practices identified in our study.
6.2 Stakeholder Management Practices: Project Branding Slagelse Strategy
The objective of the Branding Slagelse Strategy project was the development of a new branding strategy for the municipality of Slagelse, Denmark. For a more comprehensive description of the project, see Chapter 5.
Description ...
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