CHAPTER |
7 |
Demonstration Case Study for the Branding Slagelse Strategy Project
7.1 Introduction
In the following chapter, we describe the demonstration case study of a systemic constellation we performed on a stakeholder issue of the Branding Slagelse Strategy project. We applied a systemic constellation with external representatives for analyzing a conflict relationship.
The objective of the Branding Slagelse Strategy project was the development of a new branding strategy for the municipality of Slagelse in Denmark. For a more comprehensive description of the project, see Chapter 5.
In this chapter, we first clarify the type of systemic constellation and the setting. Then, we describe the constellation process and its results.
7.2 ...
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