December 2012
Intermediate to advanced
240 pages
6h 24m
English
Content preview from Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Second Edition
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Foreword
The axis on which the world economy is turning now is centered in Asia. Asian economies are expanding at a rate faster than that of the developed countries.
Though there are pockets of disturbances, Asia in general has benefited from macroeconomic stability, high investment in human capital, relatively stable and secure financial systems, public investment infrastructure, openness to the foreign investment and technology, and thriving export industries.
Hence Fortune 500 firms are now turning towards Asia to achieve efficiencies in cost capacity and time, and to market or to obtain specific expertise not available in-house.
Asian businesses ...