Preface

I had what I thought was a great idea for a new book—a blend of two equally powerful and timely topics. The first topic deals with America’s retirement crisis and the challenge of prudent retirement planning in the midst of it. This subject provided the foundation for my first book, But What If I Live? The American Retirement Crisis. The topic remains of massive importance right now as the 77 million members of America’s most celebrated demographic group—the Baby Boomers—are commencing retirement.1 For the most part, the same behavior that created the challenges in the first place is continuing or accelerating. This painful conclusion led me to the second topic.

There is a relatively new field of work developing around psychology and ...

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