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Return on Engagement by Tim Frick

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1

THE GRAND PLAN

I ended the book preface with a story of how my company, Mightybytes, could have really benefited from implementing a solid strategy for web content and social media when we first started, so it stands to reason that I start this chapter with a story of someone who did it right from the get-go.

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Figure 1.1 The AEE logo.

The Arts Engagement Exchange (AEE) is a not-for-profit organization in Chicago. Established in 2006 with a grant from the Chicago Community Trust in partnership with the Chicago Department of Cultural Affairs, its mission is to support the arts and cultural affairs community by fostering audience engagement. The ...

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