5

DESIGN

Successful websites find a seamless blend between form and function to create great user experiences that educate, entertain, sell, increase brand loyalty, and so on. This chapter focuses on implementing specific techniques from your on-site strategy and content plans as they relate to your site's front-end design and how people interact with it.

Credibility-Based Design

A design that looks exciting but is incomprehensible is nothing more than a beautifully painted square wheel!

—Colin Wheildon in Type and Layout: Are You Communicating or

Just Making Pretty Shapes?

Good design of is one of the most important ways to instill confidence in online visitors. Your site, your blog, and even to some extent your social media profiles (inasmuch ...

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