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Return on Engagement by Tim Frick

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6

CONTENT MANAGEMENT SYSTEMS

We have already extolled the value of content and how it can draw traffic to your site. This chapter covers the ins and outs of working with various available content management systems (CMSs) and how they can help ease the burden of online content creation, among other things. We will compare blogging systems with CMS options and demystify the workflow process of configuring a CMS for your own site. This chapter will help you decide which CMS option may be right for your site and start you on the path of managing your own online content.

CMS Explained

There are many flavors of CMS:

  • Enterprise CMS
  • Web CMS
  • Document management systems
  • Mobile CMS

Figure 6.1 A good CMS provides you with an arsenal of tools for creating, ...

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