How many times have you searched for information on a particular topic and found that some of the highest results returned are from blogs? Blogs offer a wealth of information, good and bad, but have become widely used in combination with websites as a key business and marketing tool. This chapter offers a general overview of blogs, the technology behind them, and why they are important digital marketing tools.


Figure 8.1 Blogs, or “web logs” for those not into the whole brevity thing, can offer a wealth of useful information, all of which is typically crawled by search engines.

To Blog or Not to Blog?

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