O'Reilly logo

Return on Engagement by Tim Frick

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

9

REALLY SIMPLE SYNDICATION

Really simple syndication (RSS) is an easy way to spread your content to many people across multiple locations, including social networks that support the format in its many flavors. Conversely, RSS also allows you to pull content from numerous unrelated sources into one location for quick and easy perusal. This chapter focuses on defining RSS technology, explaining why you should make it part of your content strategy and demonstrating how it can be a valuable marketing tool as well.

images

Figure 9.1 Really simple syndication. It sounds like what it is.

RSS Defined

Built on a foundation of extensible markup language (XML), ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required