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Return on Engagement by Tim Frick

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16

BRINGING IT ALL TOGETHER: BOOK OF ODDS

Introduction

Throughout the book, we have discussed digital techniques that range from strategic planning to content creation, from design and video production to code optimization and setting up a blog. In this final chapter, we will discuss bringing these somewhat disparate techniques into a more unified workflow by following a project that successfully integrated most of them with the production process and continues to implement best practices through regular social media engagement, blogging, email marketing, and so on.

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Figure 16.1 Kurani Interactive President Dan Kurani.

The Client

Book of Odds, ...

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