Chapter FourDesign Strategy
Designing for digital is about designing for action, not just visual appeal. These actions should help you achieve business and marketing goals, and help your users achieve their goals as well.
Digital design requires synthesizing all the information in your strategic plan to create an engaging and useful experience. Technology, content, interaction design, and navigation should come together on your site to form a seamless user experience that is engaging, easy to understand, and puts any information within as few clicks as possible.
In this chapter, we cover a set of principles for creating an effective design strategy that meets marketing goals. It will include:
- Designing for content
- Designing ...
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