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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer

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CHAPTER 2Igniting Epidemics

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Amy Howell ignites epidemics. In a good way, of course. Epidemics of excitement. Epidemics of business connections. Epidemics of influence.

Amy is a successful businessperson, the founder and president of Memphis-based Howell Marketing, and is consistently named as one of the most influential women on Twitter. She collects business connections the way other folks collect rare toys or recipes.

When I interviewed her for this book, she was driving from her vacation home to pick up a new friend in Nashville, Jessica Northey, a prominent music industry blogger and promoter. Amy and Jessica had exchanged a few Twitter messages ...

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