CHAPTER 9The Business Benefits of Social Influence



That number effectively captures the potential business benefits of Klout for a brand. Joe Fernandez explains: “The biggest thing that happens in a Klout marketing campaign is a lot of content creation. We’ve found that with every person invited to a campaign, around 30 pieces of content are created.

“So let’s say we invite you to a special event. You’re going to send a tweet when you first get invited, you’re going to take a picture when you get the box of merchandise in the mail, and you might post on Facebook when you start playing with whatever we sent you. You might do a YouTube video ...

Get Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.