Return on Investment in Meetings and Events

APPENDIX

How Results-Based Are Your Meetings and Events? Survey for Executives, Clients, and Managers

Overview

The amount of management support needed for meetings and events is very critical to their success. In most situations, support senior executives and managers are willing to provide is directly linked to their perception of the effectiveness of meetings and events. If the meetings and events are achieving results and helping the organization reach its goals, managers are often willing to support them, provide resources to make them successful, reinforce specific objectives, and become more actively involved in the process.

The following instrument provides an assessment of the extent to which senior executives and managers perceive that ...