CHAPTER 3
The Alignment: Defining Needs and Objectives
This chapter presents the first step of a results-based approach to meetings and events: defining the initial needs for the meeting and the corresponding objectives. If needs are not clearly defined early in the process, a less than optimal meeting may be the result, creating inefficiencies and uncertainties. In a worse case scenario, it could be a complete failure. This chapter explores the different levels of needs assessments to ensure that the meeting or event is necessary and is linked to important organizational and individual needs.
This chapter also focuses on the issue of alignment, addressing concerns about the alignment of meetings to specific organizational or business objectives. ...
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