Revamping Your Business Through Digital Transformation

To gain the most business benefits from today’s digital technology, it pays to question key managerial assumptions.

George Westerman and Didier Bonnet

SPRING 2015

There is no shortage of stories about companies that create amazing innovations with digital technology. By using mobile devices, social media, analytics and the cloud, savvy companies are transforming the way they do business. Most of the stories feature companies that are small and young or that operate in industries such as music or high tech, where digital technology has already radically shifted the business landscape. For larger companies in more traditional industries, it’s easy to think that digital transformation can ...