O'Reilly logo

Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth by Phil Fernandez

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Key Points

  • Over the past 30 years, most key business processes have been reengineered to improve their effectiveness, efficiency, and contributions to revenue.
  • Six Sigma and similar continuous improvement disciplines have been used as the basis for implementing these changes.
  • Six Sigma is disruptive but not destructive; companies can transition incrementally toward its full adoption without suspending operations.
  • Revenue Performance Management is to the demand chain and revenue side of the business what Six Sigma has been to the company’s other key processes.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required