Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

Key Points

• Building a pervasive presence across multiple channels is essential for prospective buyers to find you.
• Consistently having the most interesting, relevant, and helpful content is critical to attracting favorable attention from potential buyers.
• Astute use of search engines as marketing tools is essential for inbound marketing—that is, helping early-stage buyers find out about you.
• Starting a relationship with a potential buyer is a lot like starting a new relationship in your personal life. It takes time, and sensitivity to taking the right actions at an appropriate time.