Key Points

  • Building a pervasive presence across multiple channels is essential for prospective buyers to find you.
  • Consistently having the most interesting, relevant, and helpful content is critical to attracting favorable attention from potential buyers.
  • Astute use of search engines as marketing tools is essential for inbound marketing—that is, helping early-stage buyers find out about you.
  • Starting a relationship with a potential buyer is a lot like starting a new relationship in your personal life. It takes time, and sensitivity to taking the right actions at an appropriate time.

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