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Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth by Phil Fernandez

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Key Points

  • “Think big, start small, move quickly” is a mantra that fits the circumstances of most companies contemplating an RPM initiative.
  • Guiding principles that can serve as the basis of a blueprint for implementing RPM would include: reigniting growth, committing to transformational change, adapting to a reordered buyer-seller relationship, investing in people, finding a place to start, and seeking a first small win, followed by continuous measurement and improvement.

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