“Think big, start small, move quickly” is a mantra that fits the circumstances of most companies contemplating an RPM initiative.
Guiding principles that can serve as the basis of a blueprint for implementing RPM would include: reigniting growth, committing to transformational change, adapting to a reordered buyer-seller relationship, investing in people, finding a place to start, and seeking a first small win, followed by continuous measurement and improvement.
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