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Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth by Phil Fernandez

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The Power and Promise of Revolutionary Change

Change happens when great insight combines with audacious action. Fred Smith had a critical insight: that the information revolution would reinvent the global supply chain. That was the genesis of Federal Express. More recently, Mark Zuckerberg had the insight that people are fundamentally social animals who love to share stuff with friends, acquaintances, and colleagues. Thus, Facebook was born. Smith and Zuckerberg got the recipe right, and that caused a lot of light bulbs to click on and ignite waves of global change.

I think this is exactly what we are starting to see with Revenue Performance Management. The bulbs are switching on all over the planet, from Dublin to Detroit, from San Jose to Shanghai. They are finally starting to illuminate the dark corners of ineffective sales and marketing practice that, for too long, have been denied the bright light of change and progress. All of this represents an historic opportunity for the companies and executives with the courage to change, the foresight to lead, and the skill to bring it all together.

More than anything, I hope this book inspires and empowers you to summon the courage to change, the inspiration to lead, and the knowledge necessary to put a big vision into immediate action. By taking that first step, by disrupting the status quo in marketing and sales, by saying goodbye to the dysfunctional relationship that has long characterized their relationship, and embarking on a ...

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