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Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth by Phil Fernandez

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Key Points

  • The discipline of marketing grew out of the Industrial Revolution and the separation of production from consumption.
  • Early marketing communications provided a limited amount of generic information and imagery; salespeople provided more detailed and personalized versions.
  • Marketing philosophy evolved over time from its focus on serving the company and its products to that of serving society and then to emphasizing the value of long-term relationships.
  • The evolution of the marketing concept tended to uncouple marketing from sales.

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