Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

Key Points

• The discipline of marketing grew out of the Industrial Revolution and the separation of production from consumption.
• Early marketing communications provided a limited amount of generic information and imagery; salespeople provided more detailed and personalized versions.
• Marketing philosophy evolved over time from its focus on serving the company and its products to that of serving society and then to emphasizing the value of long-term relationships.
• The evolution of the marketing concept tended to uncouple marketing from sales.