- The discipline of marketing grew out of the Industrial Revolution and the separation of production from consumption.
- Early marketing communications provided a limited amount of generic information and imagery; salespeople provided more detailed and personalized versions.
- Marketing philosophy evolved over time from its focus on serving the company and its products to that of serving society and then to emphasizing the value of long-term relationships.
- The evolution of the marketing concept tended to uncouple marketing from sales.
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