Notes
Chapter 1
1. Bouter (2013).
2. Cizaire (20l4).
3. Huefner and Largay (2008), p. 245.
4. Porter (1985), p. 11.
5. Motta (1996), p. 1B.
6. Hymowitz (2001), p. C-5.
7. Pfeffer (2010).
8. Pfeffer (2010), p. 34.
9. Mass (2005).
10. Ertimur, Livnat, and Martikainen (2003); Swaminathan and Weintrop (1991).
11. Ertimur, Livnat, and Martikainen (2003).
12. Sidel and Enrich (2007).
13. “Coca-Cola Enterprises Inc. Reports Strong Start to 2004” (2004).
14. Shell (2009), p. 158.
15. Ton (2008), p. 22.
16. Marn and Rosiello (1992), pp. 84–85.
17. Treacy (2003), pp. 4–5.
18. Treacy (2003), pp. 8–9.
Chapter 2
1. Cross (1997); Smith, Leimkuhler, and Darrow (1992).
2. Cross and Dixit (2005).
3. Kimes (2005a). ...
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