Revenue Operations

CHAPTER 11Deliver Growth with Six Smart Actions

Revenue Operations presents the best commercial model to achieve sustainable and scalable growth, and organic growth creates the most firm value. Thus, Revenue Operations provides the best approach to create firm value.

In Part I, we learned that Revenue Operations comprises two component systems. The first, the management system, aligns the people in your revenue teams. The second, the operating system, combines technology, processes, and data assets to help your revenue teams generate consistent and scalable growth.

In Part II we walked through the management system for Revenue Operations and its 18 elements designed in detail. Coming out of that section, you should decide what the best leadership model is for your business.

In Part III, we reviewed the operating system and broke it down into nine building blocks that connect your growth assets, commercial insights, and value drivers. After that section, you should be thinking about what your Revenue Operating System looks like and how to improve each building block.

Now it's time to put those all together in your business to create value.

Most important, we want to show you how to take effective action and how to link individual actions together to amplify the overall result. Revenue Operations will work for any business, large or small. It will help every player in your organization understand their role on the revenue team and what is needed from them to create firm value ...