Video DescriptionOld thinking: Take existing products created for rich customers in developed markets and scale them down for emerging markets. New thinking: First develop innovative solutions that work for customers in poorer emerging markets, and then apply those innovations globally. Listen as Vijay Govindarajan discusses how reverse innovation is transforming the way leading companies are thinking about innovation and product development.
Table of Contents
- Title: Reverse Innovation: Create Far From Home, Win Everywhere
- Release date: May 2012
- Publisher(s): Harvard Business Review
- ISBN: 2235584151001