Video description
Old thinking: Take existing products created for rich customers in developed markets and scale them down for emerging markets. New thinking: First develop innovative solutions that work for customers in poorer emerging markets, and then apply those innovations globally. Listen as Vijay Govindarajan discusses how reverse innovation is transforming the way leading companies are thinking about innovation and product development.Table of contents
Product information
- Title: Reverse Innovation: Create Far From Home, Win Everywhere
- Author(s):
- Release date: May 2012
- Publisher(s): Harvard Business Review
- ISBN: None
You might also like
video
Leadership by the numbers
A series of simple numbers can represent a useful and memorable corpus of hard-earned leadership experience. …
video
Fearless Leadership: How to Overcome Behavioral Blindspots and Transform Your Organization (Audio Book)
Do you want to move your company in a new direction? Fearless Leadership provides you with …
video
Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work (Audio Book)
Business psychologist, advisor, and consultant to organizations across six continents, Dr. Melanie Katzman provides 52 proven …
video
Influence through listening
Most workplace conversations are simple exchanges of information, and little else. Being truly listened to, though, …
