O'Reilly logo

Reverse Innovation: Create Far From Home, Win Everywhere by Indra Nooyi, Chris Trimble, Vijay Govindarajan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

NOTES

Chapter 1

1. All quotes from Mehmood Khan are from telephone interviews with the authors, May and July 2010.

2. For more, see Tarun Khanna, V. Kasturi Rangan, and Merlina Anocaran, “Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor,” HBS Case 505078-PDF-ENG (Boston: Harvard Business School Publishing, 2011); “The Henry Ford Model of Heart Surgery,” Wall Street Journal, November 25, 2009.

3. We will use the term poor country only in the narrow sense that The World Bank uses it—to describe a nation with a low GDP per capita. We will use poor people in the same way—only in the strictest economic meaning of the word poor.

4. Jeff Immelt, Vijay Govindarajan, and Chris Trimble, “How GE Is Disrupting Itself,” Harvard Business Review, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required