3 The reflexivity grid

Exploring conscientization in entrepreneurship education

Leona Achtenhagen and Bengt Johannisson


Entrepreneurship education has witnessed a shift from teaching about entrepreneurship in different forms towards encouraging the actionand activity-based training of students for entrepreneuring through business plan writing on fictitious or concrete ventures to enacting these ideas in real life. For example, Ollila and Williams-Middleton (2011) describe ways in which a venture creation approach allows students to “test the waters” while reflecting on real-life situations and while exploring entrepreneurial behaviours (see also Williams-Middleton & Donnellon, 2014). Though there has been a growing focus on simulating ...

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