Book description
GAME-CHANGING DIGITAL TRANSFORMATION:
USE DIGITAL STRATEGIES, CHANNELS, AND PLATFORMS TO TRANSFORM ENTERPRISES TO COMPETE IN THE DIGITAL AGE
Move from “reactive digital” to “transformative digital”
Use digital capabilities to fundamentally change the way you lead, direct, and structure organizations and teams
Stay focused on the “moving target” of digital best practices, and accelerate your progress towards digital maturity
REVIVE will help you build a core business model for creating your own digital disruptions—so you can deepen customer engagement, achieve unprecedented immediacy and efficiency, and dominate tomorrow’s markets. Packed with proven strategies, in-the-trenches techniques, and cutting-edge case studies, it will help you change the game before the game changes you.
It’s no longer enough to buy software, or even cloud services. To fully leverage the benefits of digital, you must transform your teams, processes, and how you think about your business. Jason Albanese and Brian Manning have helped dozens of top enterprises do all this. Revive shares the lessons they’ve learned, and gives you a complete, end-to-end methodology that works.
You’ll learn how to use digital to rapidly move the dial on short-term profitability. But that’s just the start. Revive will position you for long-term market leadership, by helping you capture new value from digital wherever great opportunities arise.
Most companies have only gone “skin deep” with digital—and they’ve only garnered a fraction of the value they could be earning. In Revive, two world-renowned digital business advisors show how to drive a full-scale digital transformation that breaks down organizational barriers, cuts costs, accelerates product/service delivery, and dramatically improves customer engagement.
Centric Digital co-founders Jason Albanese and Brian Manning draw on immense experience helping Fortune® 1000 companies succeed with digital strategies, platforms, and channels. They present data-backed insights into the ways midsize and large organizations are stuck hiring, managing, organizing, and leading in obsolete “analog” ways. Next, they offer proven, practical recommendations for fundamentally changing those behaviors to leverage the nearly boundless opportunities of digital.
Their complete Digital Transformation Methodology guides you through benchmarking your digital maturity, envisioning strategy, roadmapping your transformation, and implementing the capabilities you need to execute.
Revive’s multiple case studies show exactly how executives are applying these ideas to go far beyond incremental improvements, and change the game. If that’s what you want, Revive is your roadmap.
WHY TRADITIONAL COMPANIES ARE FAILING AT DIGITAL—AND HOW YOU CAN SUCCEED
Overcoming strategic, operational, technical, and market-related causes of failure
BENCHMARK, ENVISION, ROADMAP, AND BUILD
Quickly moving from where you are to whereyou want to be
LINKING YOUR AGILE AND DIGITAL TRANSFORMATIONS
Helping your agile and digital transformations enable and support each other
PREPARING FOR THE FUTURE, NEAR AND FAR
Ensuring your readiness for the next decade’s technology revolutions
Table of contents
- About This eBook
- Title Page
- Copyright Page
- Dedication Page
- Contents at a Glance
- Contents
- Acknowledgments
- About the Authors
- Introduction
- 1. The Essence of Digital
- 2. The Difference between Reactive and Transformative Digital
-
3. Why Traditional Companies Are Failing at Digital
- Business Reasons Companies Fail at Digital
- Marketplace Reasons Companies Fail at Digital
-
Organizational Reasons Companies Fail at Digital
- No Digital Leader with Decision Autonomy, Direct Budget, or P&L Responsibility
- C-Suite and Leadership Not Involved in Company’s Digital Strategy
- Digital Team Is Too Top Heavy or Bottom Heavy
- Digital Not Embedded in Corporate Culture
- Trying to Do Everything 100 Percent In-House or Outsourced
- They Settle on the Wrong People in Key Digital Team Roles
- Operational Reasons Companies Fail at Digital
- Technology Reasons Companies Fail at Digital
-
4. Unlocking Business Opportunity in Digital Trends
- Reasons to Monitor Digital Trends
- Understanding Trend Drivers
-
Monitor Digital Trends
- Identify What Matters to Your Company
- Identify Your Customer or Constituent Personas
- Identify the Digital Touchpoints Your Customers Most Connect with You Through
- Identify Trend-Related Research and Data Sources
- Define a Trend Scoring Model
- Set a Recurring Trend Analyzation Process
- Quantify Trend Opportunities to Prioritize Where to Focus
- Action Steps
- 5. Benchmarking Your Digital Capabilities and Maturity
- 6. Envisioning Your Digital Strategy
- 7. Roadmapping Your Digital Transformation
- 8. Organizational Capabilities to Drive Digital Transformation
- 9. Why Agile Transformation Is Critical to Achieving Digital Transformation
- Epilogue. Examples of Digital Trends Accelerating the Digital Revolution
- Index
Product information
- Title: Revive: How to Transform Traditional Businesses into Digital Leaders
- Author(s):
- Release date: November 2015
- Publisher(s): Pearson
- ISBN: 9780134307626
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