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Revive: How to Transform Traditional Businesses into Digital Leaders by Brian Manning, Jason Albanese

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2. The Difference between Reactive and Transformative Digital

Digital transformation involves reimagining the business model, customer or user experience, and operational processes in a way that connects people with your brand, business, products, and services. It’s also about connecting and engaging people through emerging technologies in ways that create deeper relationships with your customers for the long term. Therefore, creating lasting transformative digital capabilities requires you to build a customer-centric culture within your own organization. It’s not a simple or easy process—but it’s necessary to not only survive but to thrive in today’s economy.

Defining Reactive Digital

Digitally reactive companies typically try to force a traditional ...

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