3. Why Traditional Companies Are Failing at Digital

Companies fail at digital every day for a variety of reasons and they suddenly find their business is taking a beating and their competitors have passed them by while they’re sitting there and wondering, “What happened?” This may be because the company’s leadership or designated digital team is not monitoring what’s happening around them. Sometimes they casually observe what’s happening, but they have no process in place to contextualize and measure what they’re seeing. It may be their culture, their IT department, their inability to spot, or follow trends. Whatever the reason, they’re failing. We will cover the most common reasons in this chapter, but first let’s start with an example.

Two ...

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