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Revive: How to Transform Traditional Businesses into Digital Leaders by Brian Manning, Jason Albanese

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4. Unlocking Business Opportunity in Digital Trends

The connection between digital disruption and observing digital trends is important, but it is not the reason companies need to be constantly tracking digital trends. The value in the ongoing tracking of digital trends is to be preemptive, identifying opportunities and iteratively improvements to your business model, not waiting until new competitors have gained enough traction. This is why it has become increasingly common for CEOs and the entire C-suite of global corporations to demand that digital trends be an increasingly heavily weighted factor when updating their business strategy.

Reasons to Monitor Digital Trends

Examining trends in digital is simply a very important piece of the larger ...

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