Business Reasons Companies Fail at DigitalNot Capitalizing on Unique DifferentiatorsHaving Digital Tactics without Digital VisionComparing Oneself to Competitors Only and Not Best PracticesLack of Focus on Ongoing Customer and Client Engagement versus Just SalesMarketplace Reasons Companies Fail at DigitalCustomer Base Has Become More Digitally Sophisticated That PerceivedLack of Focus on Creating Streamlined Intuitive Customer ExperienceLack of Understanding of How Digital Has Changed Desire for Ownership versus Sharing EconomyLack of Ability to Quickly Adapt to TrendsOrganizational Reasons Companies Fail at DigitalNo Digital Leader with Decision Autonomy, Direct Budget, or P&L ResponsibilityC-Suite and Leadership Not Involved in Company’s Digital StrategyDigital Team Is Too Top Heavy or Bottom HeavyDigital Not Embedded in Corporate CultureTrying to Do Everything 100 Percent In-House or OutsourcedThey Settle on the Wrong People in Key Digital Team RolesOperational Reasons Companies Fail at DigitalReliance on Traditional Heavy Processes and Reluctance to Lightweight ProcessesLack of Enterprise-Wide Digital Spend OversightDigital Is Controlled within SilosTechnology Reasons Companies Fail at DigitalLegacy Infrastructure Is the Excuse for Not TransformingLack of Internal Use of Social Collaboration Capabilities
