14Creating a Dynamic Organizational DNA

KEY INSIGHT: An organization’s culture, which is its DNA, dictates every action. We can learn from biological DNA editing about how to engineer desired organizational culture changes.

What is the ultimate, self-perpetuating business process design? Obviously, it isn’t a specific technology or some other single-point-in-time solution. We are looking for something that reinvents itself over time. The only possible path to perpetual self-improvement is linked to the organization’s DNA. Processes, systems, and structures have limited shelf lives; it is the people and the culture that can drive continual excellence. At the Stage 4 maturity level for sustained competitive advantage, we need to add tool sets ...

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