Chapter 10Hiring digital talent when they're actually interviewing you
I never minded coming in and reading. They should know if I'm the right person, and I should know if I want to do a movie.
—Jodie Foster
To find and keep good people – both internal and external – you will need to get inside the heads of your digital talent to know what they want. That's because top talent has a high bar in terms of what they're looking for from an employer – in effect, they're also interviewing you. You win the hiring game by offering what digital talent values, and creating a hiring and onboarding experience that puts them at the center.1
A relevant, compelling, and authentic employee value proposition
In a world where top talent evaluates you as much as you do them, companies need to develop a compelling employee value proposition (EVP) that addresses what motivates top talent and is tailored to them.2
In their words: Elevating tech talent
There's a finite number of super-smart engineers who know what to build. These people go to the companies that take them the most seriously. They go to companies where they think leadership really understands what they do and understands how to build a first-class technology development culture. They go to places where they think they'll be appropriately rewarded but also where they'll be taken seriously, listened to, and respected. And they want to be in a place where people like themselves form a critical mass.
The problem that big, classic Fortune ...
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