Chapter 35The future of play takes shape at the LEGO Group
The LEGO Group’s digital transformation journey started with a fundamental question: How can we secure the legacy of one of the world’s most-loved brands in an increasingly digital era?
With children increasingly turning to screens, shopping behavior becoming digital, and logistics dependent on technology, the LEGO Group developed a vision to own the future of play. That required becoming digital to the core and a tech leader.
The first stage of the journey was focused on technology. The IT function upgraded their systems to allow technologies to work better together, implemented agile programs for their tech teams, and started migrating workloads to the cloud. But the CEO and top team knew they needed a more radical and fundamental change – technology was crucial but alone wouldn't deliver on their vision. They needed to use technology to reshape everything from customer experience to global supply chain management. This more extensive goal required the LEGO Group to change their architecture, operating model, talent profile, and tech and analytics competencies to become a tech leader.
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