The following list of strategy guidelines is by no means exhaustive and is provided here for informational purposes only:
Increase operational efficiency
Enable superior branding
Clearly, these strategy guidelines are quite broad. A business can select one of these guidelines and customize it depending on its core competencies and strategic goals. These guidelines are not mutually exclusive; that is, choosing one does not necessarily preclude choosing another. This is especially true of the first guideline on the list. The following sections provide examples of how you can customize these guidelines. Chapter 4, “Application Areas,” provides more details about specific RFID applications mentioned in the ...