October 2020
Beginner
400 pages
10h 56m
English
book
Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition
by Fons Trompenaars, Peter Woolliams
Content preview from Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition
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APPENDIX B
Technical Aspects of the Trompenaars’ Databases
Peter Woolliams
THIS APPENDIX summarizes aspects of the development and analysis of the research database assembled by Trompenaars that underpins the main text. It is based on responses to various cross-cultural questionnaire instruments. The principal interest here is to review the data from the perspective of the level of national cultures, although extensive analysis of individual variations or variations through management function, industry sector, religion, and gender are also available. For a comprehensive review and detailed data and statistical analysis, research monographs are available.
We also mention the development of our additional complementary databases that support ...
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