October 2020
Beginner
400 pages
10h 56m
English
book
Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition
by Fons Trompenaars, Peter Woolliams
Content preview from Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition
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10
How We Relate to Nature
Fons Trompenaars and Charles Hampden-Turner
THE LAST dimension of culture we shall consider in this book concerns the role people assign to their natural environment. This, like the other dimensions, is at the center of human existence. Man has from the beginning been besieged by natural elements: wind, floods, fire, cold, earthquakes, famine, pests, and predators. Survival itself has meant acting against and with the environment in ways to render it both less threatening and more sustaining. Constant action was originally an inescapable necessity.
Man’s economic development can be viewed as a gradual strengthening of his devices to keep nature at bay. In the course of human existence there has been a shift from a ...
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