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Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition
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Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition

by Fons Trompenaars, Peter Woolliams
October 2020
Beginner
400 pages
10h 56m
English
McGraw-Hill
Content preview from Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition

11

Cross-Cultural Competence

Assessment and Diagnosis

Fons Trompenaars and Peter Woolliams

IN THIS chapter we introduce a new approach to measuring intercultural competence that overcomes many of the limitations of other methods, including our own earlier frameworks: the Intercultural Awareness Profiler and the Culture for Business app.

The world of business is changing ever more rapidly due to the internalization of business and migration of people from their fatherlands. Yet we still observe that the major instruments and methods used for evaluating and assessing staff and the performance of their business units owe their origins to an Anglo-Saxon philosophy and are still dominated by an Anglo-Saxon or US signature. Competency lists abound, ...

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Publisher Resources

ISBN: 9781260468656