Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition

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A New Framework for Managing Change Across Cultures

Fons Trompenaars and Peter Woolliams

THIS CHAPTER is dedicated to give you a new way of looking at managing cultural change. The main message is focused around how to enrich the existing organizational culture by its opposite. So if the preference is short-term results, how can one contextualize that within the context of a long-term vision? And if you push your products and services, how can you do it in a way that involves the customer? A new paradigm for the management of change is proposed. Most existing frameworks tend to want to discard the current situation in favor of a new corporate culture, thus discarding the best of what already exists. The authors argue that changing an organization’s ...