Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition

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Creating a Culture of Innovation

Fons Trompenaars and Peter Woolliams

IN AN increasingly oligopolistic world, in which old ideas can be copied and replicated at ever lower costs, it is the constant renewal of creative solutions that is the ultimate differentiator of survival. Building a culture of innovation is today’s number one management imperative in which HR must play a crucial role.

Much has been written previously about the recruitment, selection, and retention of creative talent and separately about product and process innovation. And even more about corporate culture and mechanistic and structural approaches to innovation in organizations. What is severely lacking is an overall framework that integrates these components and informs ...