October 2020
Beginner
400 pages
10h 56m
English
book
Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition
by Fons Trompenaars, Peter Woolliams
Content preview from Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition
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3
The Meaning of Culture
Fons Trompenaars and Charles Hampden-Turner
A FISH DISCOVERS its need for water only when it is no longer in it. Our own culture is like water to a fish. It sustains us. We live and breathe through it. And we are not very conscious of it. What one culture may regard as essential, a certain level of material wealth for example, may not be so vital to other cultures.
The Concept of Culture
Social interaction, or meaningful communication, presupposes common ways of processing information among the people interacting. These have consequences for doing business as well as managing across cultural boundaries. Even “at home,” managers are faced with an increasingly diverse and multicultural workforce. The mutual dependence ...
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