Chapter 1 Beginning Anew
“Oxton Bikes Freewheeling Downhill”, the headline caught Jim Eccleston’s eye as he scanned the cycling enthusiast magazine while munching his toast. Putting his breakfast aside, Jim read on. The article explained that Oxton Bikes, the UK company founded by Jim Eccleston, formerly one of Britain’s most successful professional cyclists, was running into difficulties despite its previous stellar performance due to several high visibility product recall campaigns over the past couple of years. Of course, this was not news to Oxton’s CEO who was all too aware of the situation, but it was a stark reminder of the task he had before him in restoring his beloved company to its former glory. Putting ...
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