Right-Time Experiences: Driving Revenue with Mobile and Big Data

Preface

Mobile, cloud computing, and big data are changing the world as we speak. While we've had mobile technology for years, the combination of powerful devices, near-ubiquitous wireless networks, and widespread enthusiastic consumer adoption of mobile has changed the way we live, play, and work. Consumers now hold access to information, games, and services in the palm of their hand. Businesses have the opportunity to offer workflows and business processes to employees wherever they are and on the go. As a result, visionary managers are creating contextual services, in which products, services, and communications adapt to the user (consumers, prospects, and employees) and the situation on the fly, via technology. I show in the pages ahead exactly what this means and how it works.

The move to contextual services—being in the right place at the right time with the right experience—requires more than mobile. It requires breaking down information silos to modify business processes and coordinating IT and business strategies that employ mobile, cloud computing, big data, and the analytics necessary to turn data into information. With these four technologies, businesses are able to do things now that were either immensely difficult or exorbitantly expensive in the past, if they could be done at all.

In this brave new world, the most effective, successful companies will collect and integrate data points, such as location and previous transactions, to generate insights into the needs ...