Part 2

Changing Market Dynamics

In contrast to Part One, which explored the reinvention of the basic fabric of an industry of practice so that it transformed into something quite different, the social entrepreneurs profiled in this section use an existing marketplace concept, institution, or practice—like consignment, banking, and a commodities exchange (an actual produce market)—and shift the dynamics of that model to make it more open to those previously excluded and therefore disadvantaged by its application. The Fellows here looked beyond the existing market structure by including the stakeholders and changemakers in the redesign. Allied, they applied practical innovation and systemic foresight to open the market for themselves as well as ...

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