Truth and Dare – The CxO Challenges

If one is asked the question of what is at the heart of any change for an organization, the response, more often than not, would be the consumer. Whether it relates to sustainable products, user experience, or value for money, the list is endless. While consumers come in all forms, such as end users, end consumers, wholesalers, and retailers, the outcome is the same. Consumers generate demand and cause a shift in the business ecosystem.

The example of the consumer is just one of many reasons businesses will react to challenges. Their reaction will be one of survival or adaption to change. In this chapter, we will look at what challenges businesses face on a day-to-day basis. To define a way forward, we will ...

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