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COGNITIVE PROCESSES IN STATED PREFERENCE METHODS
Baruch Fischhoff
Cognitive psychology is best known, to many environmental economists, through the filter of acrimonious debates over the validity of contingent valuation methods (CVM). Psychologists’ views on CVM reflect concerns that are deeply rooted in their profession's history and theories. Although psychologists have participated in some CVM studies, their roles have rarely allowed them to present a comprehensive design philosophy, illustrated in actual studies. This chapter sets psychologists’ critiques and alternatives within a general cognitive perspective on value elicitation, including stated preferences for environmental goods. It begins with a historical review, organized around ...
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