Risk and Health Communication in an Evolving Media Environment

Table of contents

1. Cover Page
2. Risk and Health Communication in an Evolving Media Environment
3. Electronic Media Research Series
4. Title
5. Copyright
6. Contents
7. Acknowledgments
8. Contributors
9. Part I Advances in Health Communication Research
   1. 1 Prelude: Advancing Media Research in Risk and Health Communication Contexts
      1. How the Book Evolved
      2. Introduction to the Chapters
      3. References
   2. 2 Media Literacy and Parent–Adolescent Communication About Alcohol in Media: Effects on Adolescent Alcohol Use
      1. Introduction
      2. Media Literacy and Substance Use
      3. Parent-Adolescent Communication about Media Portrayals of Substance Use
      4. Methods
      5. Results
      6. Discussion
      7. Note
      8. References
   3. 3 College Students and Legalized Marijuana: Knowledge Gaps and Belief Gaps Regarding the Law and Health Effects
      1. Marijuana Legalization in Washington State
      2. Literature Review
      3. Hypotheses
      4. Methods
      5. Results
      6. Summary and Conclusions
      7. References
   4. 4 Out of Sight, Out of Mind?: Addressing Unconscious Brand Awareness in Healthcare Communication
      1. Method
      2. Findings
      3. Discussion
      4. Implications
      5. Limitations and Future Research
      6. References
   5. 5 Communicating Health-Related Risk and Crisis in China: State of the Field and Ways Forward
      1. Introduction: The Coming of Risk Society in China
      2. Public Health Issues and Medical Risks
      3. Public Understanding of Science and Environmental Risks
      4. Moving the Field Forward in China: Bring Communication In
      5. Concluding Remarks
      6. References
10. Part II Communicating and Educating the Public and Media About Risk and Science
    1. 6 Risk Communication in Occupational Safety and Health: Reaching Diverse Audiences in an Evolving Communication Environment
       1. Introduction
       2. Background
       3. National Institute for Occupational Safety and Health
       4. Communicating Risk
       5. Communicating OSH Information in the Evolving Digital Media Environment
       6. Opportunities and Challenges of New Media Channels
       7. Recommendations for the Future in New Media and OSH Risk Communication
       8. Conclusion
       9. References
    2. 7 Best Practices of “Innovator” TV Meteorologists Who Act as Climate Change Educators
       1. Introduction
       2. TV Meteorologists as Informal Climate Change Educators
       3. Best Practices for Informal Science Education
       4. Method
       5. Results and Discussion
       6. Summary: What Did We Learn From Innovator TV Meteorologists?
       7. Linking This Study of the Innovators With Current Findings
       8. Conclusion
       9. References
    3. 8 News Coverage of Cancer Research: Does Disclosure of Scientific Uncertainty Enhance Credibility?
       1. Capturing Perceptions of Credibility
       2. Uncertainty and Credibility
       3. Method
       4. Results
       5. Discussion
       6. References
    4. 9 Evaluating Online Health Information Systems
       1. Introduction
       2. Formative Research
       3. Process Evaluation Research
       4. Summative Evaluation Research
       5. Conclusion and Future Directions
       6. References
11. Part III Situating Theory in Risk and Health Communication Contexts
    1. 10 Examining Print Coverage of the Keystone XL Pipeline: Using the Social Amplification of Risk Framework
       1. Using the Social Amplification of Risk Framework
       2. Literature Review
       3. Method
       4. Results
       5. Discussion
       6. Conclusion
       7. Note
       8. References
    2. 11 Terrorism, Risk Communication, and Pluralistic Inquiry
       1. Communicating the Risk of Terrorism
       2. Interdisciplinary Theoretical and Methodological Pluralism
       3. Terrorism, Risk, and the Limits of Parochial Inquiry
       4. (Un)critical Terrorism Studies
       5. Conclusion
       6. References
    3. 12 Communication Ethics for Risk, Crises, and Public Health Contexts
       1. The Intersection of Ethical Communication, Risk, Crises, and Public Health
       2. The State of Risk, Crisis, and Emergency Communication Research Related to Ethics
       3. The Role of a Rapidly Evolving Media in Risk, Crises, and Emergencies
       4. Demands for Ethical Accountability
       5. Utilitarian Ethics
       6. Deontological Ethics
       7. Virtue Ethics
       8. An Integrated Approach to Ethics
       9. Implications
       10. Conclusions
       11. References
    4. 13 Inoculation as a Risk and Health Communication Strategy in an Evolving Media Environment
       1. Introduction
       2. Origins and Mechanisms of Inoculation Theory
       3. Theoretical Boundaries
       4. Application of Inoculation in Risk and Health Communication Settings
       5. Application of Inoculation Using Different Modalities
       6. Inoculation Modality and Post-Inoculation Talk (PIT)
       7. The Future of Inoculation as a Risk and Health Communication Strategy in an Evolving Media Context
       8. Conclusion
       9. References
12. Part IV Exploring Messages and Media During Extreme Events
    1. 14 First Alert Weather: Local Broadcasters’ Communication During Weather Emergencies
       1. Introduction
       2. Rationale
       3. Literature Review
       4. Method Collection
       5. Analysis
       6. Findings
       7. Precrisis
       8. Initial Event
       9. Maintenance
       10. Resolution
       11. Evaluation
       12. Discussion
       13. Conclusion
       14. References
    2. 15 It’s Not Preventable, Yet You Are Responsible: Media’s Risk and Attribution Assessment of the 2012 West Nile Outbreak
       1. Literature Review
       2. News Media’s Risk Assessment
       3. Preventability of the West Nile Pandemic
       4. Ascribing Responsibility of the West Nile Prevention
       5. Method
       6. Results
       7. Discussion
       8. References
    3. 16 Competing and Complementary Narratives in the Ebola Crisis
       1. The Natural Cycle of Crisis Narratives
       2. The West Africa Ebola Narrative
       3. Mapping the Ebola Narrative
       4. The 2014 Ebola Narrative
       5. The Ebola Narratives
       6. The Divergent Narratives
       7. Discussion
       8. References
13. Index