Risk and Health Communication in an Evolving Media Environment

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RISK COMMUNICATION IN OCCUPATIONAL SAFETY AND HEALTH

Reaching Diverse Audiences in an Evolving Communication Environment

Juliann C. Scholl, Donna M. Van Bogaert, Christy L. Forrester, and Thomas R. Cunningham

The findings and conclusions in this report are those of the author(s) and do not necessarily represent the views of the National Institute for Occupational Safety and Health.

Introduction

As of 2015, the United States civilian workforce totaled over 157 million people (Bureau of Labor Statistics, 2015). Many American workers face threats to their safety and health in the form of exposures, injuries, illnesses, and even death, which cost over $250 billion in medical costs and productivity losses in 2007 (Leigh, 2011). However, such ...