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Risk and Health Communication in an Evolving Media Environment by H O'Hair

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14

FIRST ALERT WEATHER

Local Broadcasters’ Communication During Weather Emergencies

Michael D. Bruce, Chandra Clark, and Scott Hodgson

Introduction

Meteorologists are trained professionals with expertise in weather who typically view themselves as public servants. They have a mission to study the atmosphere and climate and help people prepare for the weather of the day so they can decide whether to take an umbrella, wear warmer clothes, or pull out the sunglasses. In more dangerous situations such as severe weather, meteorologists can be hailed as heroes or failures. Most forecasters have a passion for communicating information and using the best technology possible to help them disseminate critical weather information to their communities. ...

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