O'Reilly logo

Risk and Health Communication in an Evolving Media Environment by H O'Hair

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

p.300

15

IT’S NOT PREVENTABLE, YET YOU ARE RESPONSIBLE

Media’s Risk and Attribution Assessment of the 2012 West Nile Outbreak

Nan Yu, Robert Littlefield, Laura C. Farrell, and Ruoxu Wang

Health events such as large-scale disease outbreaks naturally attract journalistic attention because of people’s general interest in medical events (Pew Research Center, 2009). News media have closely followed these pandemics year after year and shifted their approaches of doing so throughout the decades (Blakely, 2003; Koteyko, Brown, & Crawford, 2008). The news coverage of public health events is important in that, through these reports, people can develop a concept of a disease and prepare for a potential health risk accordingly (Blakely, 2003; Roche & Muskavitch, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required